Tag Archives: different

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Different sells

Different Sells and the Evidence To Prove It

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No publicity is bad publicity, or at least that is what we’ve often heard. In some cases, this may be true. In your career or for your business what will give you more traction, being the same or being different? Different sells and we have lots of proof.

Evidence

The hit television show, The Big Bang Theory, is largely a success because the characters are very different. Sheldon Cooper may be a favorite for many, but when you look twice you may discover that nearly every character is, well, a bit different.

Speaking of The Big Bang Theory, if you are a creative thinker your thoughts may drift to William Shatner. In recent years, William Shatner has continued his legacy through clever television commercials that co-feature a Big Bang Theory star, Kaley Cuoco.

However, William Shatner, and even Kaley Cuoco aren’t the best evidence to correlate with the idea that different sells. That honor goes to Leonard Nimoy. Nimoy stole the show in Star Trek, the original television series which began in the mid-1960’s.

Nimoy was different in many ways, including his pointed ears, but that may not be as memorable as the tone he applied to his words. Spock, as he was so fondly known, was a hit with words like fascinating, logical, and who could forget, “live long and prosper.”

Is this enough evidence that different sells? Let’s throw in one more for good measure.

What about The Office? The television show based on the workplace in the small city of Scranton, Pennsylvania. In this hit comedy series, Steven Carell, made a big splash for his career as he played Michael Scott. Different, nerdy, and full of workplace missteps and miscues, the connection of being different made it all seem surreal.

Different Sells

Do you believe different sells? Many people and organizations spend their lifetime trying to be the same, to fit in, or to mimic others. Being the same or being similar only leads to one thing, blending in.

When you want to stand out, be different. When you want to lead, be different. Properly executed, being different sells.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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Changing organizational culture

Truth About Your Changing Organizational Culture

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Times are changing. It seems every organization recognizes the business environment and climate are changing. Are you closely connected with some of the most fundamental aspects and ready to discover the truth about your changing organizational culture?

If everything in the business environment is shifting, the riskiest place to be is stuck in the status quo. When the environment is different, you can’t just do things differently. You will likely have to discover and learn, adapt, and do different things.

Discover Truth

Here are three important aspects to consider:

  • Facts. What is factual and true about your direction? What is the proof, or what can you prove through research or evidence?
  • Needed. What are the skills or expertise you will need for where you are headed? What will make the shifting direction successful? Consider what your team can learn or what should you outsource or hire?
  • Fears. Give honest self-reflection. What do you fear? What are you avoiding to face the truth? Consider what may be important but also out of your control.

Our U.S. economy has been shifting for decades. It has accelerated in this shift since 2009.

Do Different Things

Ask another question, what are you doing that is different, which is not the same as exploring what things you are doing differently.

This represents the truth in your path. Consider the culture, the habits, and the traditions.

Write it all down, put it on a flip chart or write on a white board.

When you step back and look at your situation more as an outside observer as compared to an inside navigator you may discover the real truth.

Changing Organizational Culture

Many believe their culture protects them and makes them strong. That is a truth, but a culture stuck in the status quo is actually falling behind.

That may be the hardest truth of all.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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I Dare You

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What do top CEO’s, entrepreneurs, athletes, artists, engineers, graphic designers, landscapers, and photographers have in common? They all visualize the end product or outcome before it is completed. 

HoneyBadgerByBruceMcAdam

Visualizing where you are headed, what it will look like, and perhaps most importantly, how you will feel should be an integral part of your plan. If we lack vision, we lack focus, if we lack focus we will most likely lack results and if we lack results we will probably end up being average, or worse, slipping below the realm of mediocrity. Average isn’t always bad, but for people who want to do more, the thought of being average is worse than the risk of failure. 

Visualizing your future is different than dreaming, hoping, or having faith that the desired results will magically appear. Visualization is the ability to picture it, feel it, and create it because you know it is not only possible, it’s probable. 

Like everyone, people with vision have heard it can’t be done, they’ve been told no one will like it, or they have witnessed ridicule, embarrassment and defeat.

Different from everyone, people with vision don’t worry so much about what people will say, they are willing to be doubted by others, and they expect where they are headed to feel risky, not safe.

In the year ahead what will set the top achievers apart from the crowd will not be ridicule, doubt, or the possibility of being misunderstood. It will be all of those, but more importantly, it will be that they dared to be different.

Be different—I dare you!

– DEG

Photo Credit:  Honey Badger by Bruce McAdam


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