Tag Archives: average

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Different sells

Different Sells and the Evidence To Prove It

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No publicity is bad publicity, or at least that is what we’ve often heard. In some cases, this may be true. In your career or for your business what will give you more traction, being the same or being different? Different sells and we have lots of proof.

Evidence

The hit television show, The Big Bang Theory, is largely a success because the characters are very different. Sheldon Cooper may be a favorite for many, but when you look twice you may discover that nearly every character is, well, a bit different.

Speaking of The Big Bang Theory, if you are a creative thinker your thoughts may drift to William Shatner. In recent years, William Shatner has continued his legacy through clever television commercials that co-feature a Big Bang Theory star, Kaley Cuoco.

However, William Shatner, and even Kaley Cuoco aren’t the best evidence to correlate with the idea that different sells. That honor goes to Leonard Nimoy. Nimoy stole the show in Star Trek, the original television series which began in the mid-1960’s.

Nimoy was different in many ways, including his pointed ears, but that may not be as memorable as the tone he applied to his words. Spock, as he was so fondly known, was a hit with words like fascinating, logical, and who could forget, “live long and prosper.”

Is this enough evidence that different sells? Let’s throw in one more for good measure.

What about The Office? The television show based on the workplace in the small city of Scranton, Pennsylvania. In this hit comedy series, Steven Carell, made a big splash for his career as he played Michael Scott. Different, nerdy, and full of workplace missteps and miscues, the connection of being different made it all seem surreal.

Different Sells

Do you believe different sells? Many people and organizations spend their lifetime trying to be the same, to fit in, or to mimic others. Being the same or being similar only leads to one thing, blending in.

When you want to stand out, be different. When you want to lead, be different. Properly executed, being different sells.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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Brand promise appreciative strategies

How To Keep Your Brand Promise

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What is your brand promise? People, stakeholders, employees, or owners; how often are you reflecting on your brand promise? The most important work you do every day should be connected with keeping your brand promise.

What is in the quality of your product? What is important and valuable about the service you provide?

Exceed Expectations

Many organizations put plenty of effort into exceeding customer expectations. It is common to see it written in the mission statement, be included in value statements, or contained in guiding principles. Can you always exceed expectations?

People often talk about touch points or moments-of-truth and they are part of understanding the service process. However, one of the most important aspects of exceptional customer service is what you do that makes the service moment memorable.

Can you do it every time? Each and every transaction? It is unlikely. Even when you can do it often, every time may be unrealistic. Besides, every time may also imply average and so it starts all over again.

Keep Your Brand Promise

When your brand promise includes delivering excellence, keeping that promise may not require exceeding it. What makes you memorable is often being better than average, it may not always be a surprise.

Memorable moments are, well, priceless. When you are consciously committed to the habit of making the moment memorable you’ll likely have more success at achieving excellence.

The magical part about memorable moments may be that they are often random. An opportunity is there, and taken. When the culture seeks priceless memorable moments a whole lot more of them will occur, but they’ll never occur every time.

Average is Easy

Consistently trying to achieve the higher mark is a behavioral habit that separates exceptional results from the average. At some point, average becomes too easy.

Performing at the level of delivering just of enough service is not the same as delivering just in time. People might be delighted with just in time, but just enough sets the bar for average.

If your brand promise includes delivering at the highest level, remember that it is a moving target. You’ll need to keep showing up and you’ll need work outside of the averages.

Make it memorable. Keep your promise.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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average customer experience

Change the Average Customer Experience

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We are always evaluating. Often we size things up, make a determination or a judgment. Bias might come into play and sometimes stereotyping. Have you thought about how to change the average customer experience?

Everywhere you go people are trying to deliver exceptional customer service. In some cases, we may argue that sometimes they aren’t really trying at all. Ask people what they want in the customer experience and they might tell you. Others will never say a word or respond to a survey.

Average Customer Experience

Organizations do it all the time. They try to hire people who are just like the rest of the team. Looking for the fit, it is what they do. How many really up their game? How many look for the best of the best instead of just what fits?

The customer experience delivered by your organization is really about the culture. It is a collection of values and beliefs delivered across time that may now be identified as a tradition. It is not just a department and it is not just the responsibility of closing a sale.

What your customers may get, at best, is an average experience. It’s an average when you aren’t making moves to do something bigger, better, and bolder than the rest.

Your customer has a measurement, a bar, an experience that sets the standard. Anytime someone surpasses the standard they have received exceptional service. In those situations, their experience is above average.

Change the Experience

What if your organization hired differently or if you invited new members to the committee? What if you asked the front line, listened better, and changed more? Would you, could you, increase the average experience for your customers?

Who is in your network? You might be part of the average calculation.

What are your favorite restaurants? They set your average experience.

What do you buy online? Shopping online is part of your average shopping experience.

If you are going to change your average, when you want to create a better customer experience, you are going to have to do something different.

It takes guts and effort to make a difference.

Average is easy.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a four-time author and some of his work includes, Forgotten Respect, Navigating A Multigenerational Workforce and Pivot and Accelerate, The Next Move Is Yours! Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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Create It

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What is passion to someone is completely unreasonable to someone else.

Path-ByJohnMorgan

Do you believe in what you are doing? Do you believe in your people, the project, or the new marketing program? Do you believe in yourself?

Movers and shakers, fast trackers, and water walkers, they all believe. Their belief may be so deep and with so much conviction that they are labeled as cocky, arrogant, or narcissistic. If they stray from mainstream thinking or action they may face ridicule, mockery, and negative labels.

That isn’t what bothers them, it is what motivates them.

Walking a different path tells them they are on the right path, because the same path is the path of the average, the unwilling, and the status quo.

Don’t believe in average, believe in excellence.

Create it.

– DEG

Photo Credit: John Morgan


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