Spam annoys everyone. Most of us wonder why anyone would spam as a business strategy. If you’re striving to build brand and make some noise, try service culture noise, not the sound of spam.
Certainly, definitions of spam vary. Some believe spam is anything they don’t want shoved in front of them. Email, social posts, even traditional USPS mail is sometimes being labeled spam.
Others believe it is the repetitive nature of unwanted electronic communication, mostly email. Some marketers urge you to spam as a strategy. Hit your email list hard and often. Just keep emailing and emailing, it will eventually result in a purchase.
The concept of spam is simple, perhaps that is the exact reason why it is a bad idea. The concept is that you are going for volume.
If one email a week is a good idea, then five a week must be five times better. Certainly, there is some value to people seeing your offer more than once, but it is not a simple linear ratio.
Still businesses and even individuals do this. Time and time again. More is better, more increases my odds, and more guarantees some results. Let’s make some noise and really get noticed.
There is little doubt that a bigger list, with more potential customers, more potential opportunities has value. It may be called prospecting. Hitting the same potential contact too often is called spam.
Service Culture Noise
Service culture noise does not include spam. Services cultures are more about quality interactions. They show interest, caring, and represent more value. The service culture is an investment in time, resources, and requires more effort. This is exactly why it stands out.
Spam is like the lottery, you probably are not going to win.
On the other hand, a service culture, one that includes patience, illustrates caring, shows up, and makes it a little bit more personal has a different kind of noise. It isn’t about volume. It is about harmony.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.