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Strategy and Logic

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Good strategy doesn’t always align with what many would believe is good logic. Looking back not everyone agreed with the concept of the personal computer, the internet, and cellular telephones. It doesn’t mean that any of those were a bad idea. Often what is necessary for a breakthrough involves breaking down old habits, traditions, and

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Spending Smart

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It seems reasonable that all businesses spend money on marketing and advertising efforts. People too, they spend their energy and resources on networking, relationship building, and future positioning. Some businesses will just throw money at a problem; throw money at building their brand, or at marketing and advertising efforts. It doesn’t mean they are any

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Under the Bus

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We see it in action thriller movies and we hear it used metaphorically in the workplace, but one outcome most of us never want is the feeling of being thrown under the bus. That undesirable situation when a trusted peer, direct report, or boss completely breaks down any trust and respect by taking advantage of

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People Numbers

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We’ve heard quality over quantity, law of large numbers, and the economy of scale. While all of these may have importance for achieving your goals or creating your success, the single most important factor may be surrounding yourself with the right people. It is often suggested that positive thinking, seeking the positive from any situation

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Crowd Appeal

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Sometimes it seems like everything in life or business is a paradox. What seems to be real, logical, or a truism, somehow can be twisted or manipulated into something completely different. We see a lot of paradoxical thinking in advertising or marketing. There are metaphors, analogies, and symbols that are somehow targeted to make us

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I Dare You

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What do top CEO’s, entrepreneurs, athletes, artists, engineers, graphic designers, landscapers, and photographers have in common? They all visualize the end product or outcome before it is completed.  Visualizing where you are headed, what it will look like, and perhaps most importantly, how you will feel should be an integral part of your plan. If

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Fresh Starts

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So many people are happily adopting what is traditionally known as a New Year resolution. They enter the year with refreshed excitement and enthusiasm for the opportunity to get a fresh start. The running joke sometimes is, how long will they stay motivated and engaged in their new or refreshed pursuit? I believe the New

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