Every day there is someone selling something. It is an exchange of what someone else has for what someone else wants. Do customers get what customers want?
Your landscaping is fabulous, who does it for you?
Your car is so shiny, who details it?
Those shoes look awesome, what brand are they and where did you get them?
People Want More
When people see something that they love they want to know more. They want to know who can help them achieve a similar result or how they can get started.
The same is true with what we see on the internet. The posts, the pictures, and the videos. What people love, they want to share, and they want more of it.
What happens when they don’t?
The answer is actually easy. If it isn’t for them, they’ll walk [scroll] away, or else they’ll give it a thumbs down. If they are really unhappy and you’ve touched their emotions they may even fire back.
This is our digital world, the digital age. Being polite is often thrown out the window and rudeness has an appeal to some.
Your customers will always let you know too. They may not post something digital, but they might. They may jump on your website, your social media page, or give you a review on Yelp.
Certainly, there will circumstances and situations where there is a misunderstanding, the product features are not understood, or your value proposition isn’t the right message. Some of those are easily fixed, some may linger or spark redesign.
What Customers Want
Customers who let you know what they want, or don’t want, are actually doing you a favor. They are telling you that they are not your market or that what you market needs some work.
Short of the inappropriate digital defamation, you should probably thank them. Now you can find the customers who love your product or service, or you can change things making you one-step closer to doing something that really matters.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.